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GA content experiments show "original" is always better, even when not

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# 1
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In every test I run, I have "Original" and "Test a" "test b"

"test a" is identical to "original" and I keep seeing that B>A but not B>Original.

 

How can this be?

1 Expert replyverified_user

Re: GA content experiments show "original" is always better,

Community Manager
# 2
Community Manager
Hi Ariel H,
We'd need to look at the specific experiment. Have you contact AdWords Support?

Kathleen