Flexible bid Strategies[ Edited ]
May 2014 - last edited May 2014
Can anyone explain me 'Enhanced cost-per-click (ECPC)' and 'Target cost-per-acquisition (CPA)' strategies from Flexible bid strategy feature?
Which one is the best to go with when primary goal is to get most conversions and how these flexible bid strategy feature works?
Thanks in advance.
Re: Flexible bid Strategies
Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget.
Fore more Please read https://support.google.com/adwords/answer/2464964?hl=en
Cost-per-acquisition (CPA) bidding is a bidding method that lets you tell AdWords the amount you're willing to pay for a conversion. It's part of the AdWords Conversion Optimizer feature, which predicts which clicks are likely to lead to a conversion and automatically sets your bid to try to get you as many conversions as possible, at the cost-per-acquisition bid you specified. CPA bidding is great because it can bid differently from auction to auction to get you more customers who are likely to take action on your website.
Read more at https://support.google.com/adwords/answer/2472713?hl=en