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First position Estimated Bid

[ Edited ]
Rising Star
# 1
Rising Star

Recently Google has introduced the estimated first position bid.

 

So did anyone find this really useful?

In My account I have used both attributes i.e. estimated first page bid and the estimated first position bid but I am surprised to see that for some keywords first position bid is 5-6 times higher than the first page bid.


Regards
Archit, AdWords Rising Star, Community Profile
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1 Expert replyverified_user

Re: First position Estimated Bid

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
IHi Archit,

It is quite understood what have figure out to bid for getting first position. First position bid estimation give idea to bid for first position.

First position bid estimate: The bid you likely need to set for your ad to be shown in the first ad position at the top of the first page of search results.

https://support.google.com/adwords/answer/2472742?hl=en