Filtering by Quality Score Attributes
Part of our regular account management involves filtering campaigns by quality score to look for any problem keywords. Google lists a number of factors that go to make up quality score within Adwords:
- Expected CTR
- Ad relevance
- Landing page relevance
& scores these as:
- Above average
- Below average
Is it possible to filter quality score still further. Rather than looking for a quality score greater or less than, say 3, it would be great to be able to filter where landing page relevance is below average. The filtered results become much more actionable.
It would seem that this isn't currently possible but I was hoping that some bright spark had found a way.
I look forward to hearing your thoughts.