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Filter by ROI in Adwords

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Is there any way to filter or create automatic rules by ROI or some type of comparison between Cost and Trasaction value?


Re: Filter by ROI in Adwords

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭



Use the Custom Column "Conv value/Cost" to determine the ROI of an ad group or campaign or another element.


You can also use the bidding strategy "Targeting ROAS" , described here :