AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.4K members online now
2.4K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Feature request - Age / Gender impression share

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello,

 

could it be possible to create a report in AdWords for impression share per age / gender group. We are now using custom dimensions in Analytics for every demographic group, create remarketing lists for that groups and import them in AdWords. 

Then run campaigns for every Age / Gender group separately and measure the impression share. Therefore we have a very complex Account structure. Could it be possible to measure this directly at AdWords campaign level?

For Search and GDN ads?

1 Expert replyverified_user

Feature request - Age / Gender impression share

Top Contributor
# 2
Top Contributor

Hello,

 

Not sure if you have seen the Demographics report in AdWords under Display Network Tab. It gives you more insights in terms of what all ages and gender distribution works best for your campaign.

 

Apart from that, you can send your request directly to the AdWords Team by filling this form: https://support.google.com/adwords/contact/cfeedback

 

Pankaj