AdWords
2.8K members online now
2.8K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Facing some difficulties while creating Dynamic Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I want to create a dynamic Ad. But I'm facing difficulty in structure of Landing Page. When I enter my landing page I'm getting an error which says "URL must contain {lpurl}, {lpurlpath}, {unescapedlpurl}, or {escapedlpurl}." I'm not able to tackle it. Please looking forward for your help.

1 Expert replyverified_user

Re: Facing some difficulties while creating Dynamic Ads

Top Contributor
# 2
Top Contributor
Hello.

Here's a page which explains it all: https://support.google.com/adwords/answer/2549100?rd=2#DSATracking . If you don't have to use a redirecting page, you are probably safe with using the first case, {unescapedlpurl}.

This means that your ad will send visits to the page which was used by the system to target your ad.

For instance: you choose a dynamic target with a URL condition: all pages with "panasonic" in the URL. The system picks the target http://www.example.com/tvs/plasma-tvs/panasonic/panasonic-xyz-50-inch-something and serves an ad for it.

If you choose the destination URL {unescapedlpurl} then visits will be sent to http://www.example.com/tvs/plasma-tvs/panasonic/panasonic-xyz-50-inch-something

Hope it helps.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.