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'Experiment only' ads not getting any impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all, 

 

I've created a display remarketing campaign with the purpose of testing the impact of giving out a coupon code on the CTR.

The idea was to test 2 groups of ads on the remarketing list: 1 group of regular ads and 1 group of ads including a coupon code with a discount. 

In order to do this I set up an experiment at the campaign level, with a 50%-50% split. Inside the ad group I then created all the ads, and I set half of them to 'control only' and the other half to 'experiment only'. For the ad group I chose the option 'control and experiment'.

However, after the experiment started running, I noticed that the ads in the Experiment group weren't getting any impressions at all. The Control ads were the only ones running, even though it was supposed to be a 50-50 split. The ad group now has about 1500 impressions, all of them for the Control ads.

 

Any idea why this is happening? 

Thanks!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by topic author Tania B
February 2017

'Experiment only' ads not getting any impressions

Top Contributor
# 2
Top Contributor

Setting  an experiments has changed a bit;

Verify that draft was set correctly

https://support.google.com/adwords/answer/6250195

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Tania B
February 2017

'Experiment only' ads not getting any impressions

Top Contributor
# 2
Top Contributor

Setting  an experiments has changed a bit;

Verify that draft was set correctly

https://support.google.com/adwords/answer/6250195

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’