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Est. top page bid Vs Max. CPC

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# 1
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Hi Everyone. Smiley Happy

 

If I leave things to Auto bidding, Max. CPC shows auto: $10 where Est. top page bid shows $4.50. Am I correct in hoping that I will pay the Est. top page bid?

 

Many thanks.

 

Razz.

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Accepted by topic author razzc
September 2015

Re: Est. top page bid Vs Max. CPC

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# 4
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Hi there, again;

I find this article to be very useful on the topic:

 

Getting your ads above Google search results

 

>>"An ad's position on the page is based on two things: your bid and your Quality Score (together, this is known as Ad Rank). To be eligible for a top spot, your Ad Rank needs to meet a minimum threshold. The minimum Ad Rank required to appear above search results is generally greater than the minimum Ad Rank to appear beside search results"

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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View solution in original post

Re: Est. top page bid Vs Max. CPC

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# 2
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Hi there;

Yes assuming that your ad is eligible for a top slot in terms of QS (There is threshold  to meet to be eligible for top 3 positions.)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Est. top page bid Vs Max. CPC

[ Edited ]
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# 3
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Thanks for your reply. I really appreciate you taking time for us. Smiley Happy

 

So I will pay Est. top page bid of 4.50? What do you mean by (There is threshold  to meet to be eligible for top 3 positions.)?

 

Thanks for your support.

 

Razz

Marked as Best Answer.
Solution
Accepted by topic author razzc
September 2015

Re: Est. top page bid Vs Max. CPC

Top Contributor
# 4
Top Contributor

Hi there, again;

I find this article to be very useful on the topic:

 

Getting your ads above Google search results

 

>>"An ad's position on the page is based on two things: your bid and your Quality Score (together, this is known as Ad Rank). To be eligible for a top spot, your Ad Rank needs to meet a minimum threshold. The minimum Ad Rank required to appear above search results is generally greater than the minimum Ad Rank to appear beside search results"

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Est. top page bid Vs Max. CPC

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# 5
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Very useful link. Many thanks. Smiley Happy

Re: Est. top page bid Vs Max. CPC

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# 6
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I have 10,000 active keywords in all my campaihgs.

How to atomate to insert Mac CPC for each key word to be equal to Est top Page bib ?

 

I am trying to global chnage to set Max CPC at high $, and google is not changing it.

I am spending a lot of money on google, and must be on the top first page. My kewords are of various quality score, but I am willing to spend more to get to the top.

 

We are in commercial lighting business.-Thanks

 

-Andrew

Re: Est. top page bid Vs Max. CPC

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# 7
Top Contributor

Neptun L;

Why would you do that?

I wouldn't rely much on estimation;

I would consider the bid per cluster  of keywords  depending on the QS and the average position;

Why do you need that many keywords - I bet 80% of them are not performing well....Smiley Surprised

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Est. top page bid Vs Max. CPC

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# 8
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Hi MosheTLV,

 

I have heard of the term 'cluster' before. What does it mean by bid per cluster?

 

Thanks Smiley Happy

 

Razz

Re: Est. top page bid Vs Max. CPC

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# 9
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@razzc;

I just tried to avoid the confusion with "groups" (e.g ad-group).

But, executing changes for that many keywords, does require the Adwords editor

 


razzc wrote:

Hi MosheTLV,

 

I have heard of the term 'cluster' before. What does it mean by bid per cluster?

 

Thanks Smiley Happy

 

Razz




Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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