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Enhanced campaigns bid adjustment vs first page bid

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# 1
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Imagine you hava a keyword where max_cpc = $1, mobile bid adjustment = 130% and fpb = $1.2. Is the keyword below or above the fpb for mobiles?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Enhanced campaigns bid adjustment vs first page bid

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# 2
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Hello,

 


Mateusz M wrote:

Imagine you hava a keyword where max_cpc = $1, mobile bid adjustment = 130% and fpb = $1.2. Is the keyword below or above the fpb for mobiles?


As per your statement, for mobiles your keyword max CPC bid would be $1.3 because you are setting at at 130% of the original bid i.e. $1. And on top of that FPD is $1.2, so that means your keyword might be eligible for first page ad results on Google.

I would suggest you to read this article on bid adjustments to know about other permutations and combinations available under ECs: https://support.google.com/adwords/answer/2732132?ctx=tltp

 

Hope that helps!

Pankaj

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Enhanced campaigns bid adjustment vs first page bid

Top Contributor
# 2
Top Contributor

Hello,

 


Mateusz M wrote:

Imagine you hava a keyword where max_cpc = $1, mobile bid adjustment = 130% and fpb = $1.2. Is the keyword below or above the fpb for mobiles?


As per your statement, for mobiles your keyword max CPC bid would be $1.3 because you are setting at at 130% of the original bid i.e. $1. And on top of that FPD is $1.2, so that means your keyword might be eligible for first page ad results on Google.

I would suggest you to read this article on bid adjustments to know about other permutations and combinations available under ECs: https://support.google.com/adwords/answer/2732132?ctx=tltp

 

Hope that helps!

Pankaj

Re: Enhanced campaigns bid adjustment vs first page bid

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# 3
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A small adition to this topic , you did not specify if it is + or - adjustment by "increase" or "decrease", and using +130% actualy means [1$ + (1 $ x 1.3 ) ] = 2.3 $ so you would be way over the first page bid. However I think that bids for mobile are not displayed in the adwords statistics panel, because I always got lower prices for bidding on mobile since competition was lower.

 

Not many people have websites optimized for mobile ( not tablets which render desktop versions of the site) , therefore they use the -100% bid adjustment for mobile.

 

Maybe you meant "increase" =+30 % for mobile.

 

My 2 cents x (-100% bid adjustment) Smiley Happy