AdWords
4.3K members online now
4.3K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Enhanced Campaigns - Phone Extension Question

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

I have a question about phone extentions in the new enhanced campaigns.

 

It's a little complex but I'm curious and I'm hoping someone can help.  So if you select to display "Just the phone number", Google changes the headline to "Call: 555-LocalNumber".  And puts a call button on the ad that does not display a number.  So all that is cool, but my question is, now that the Google voice number is free, what are the advantages of using your own number and not getting the call reporting?  It looks like the only reason would be if you don't agree to the Google Voice Terms of Service and Privacy Policy.

 

Is that correct or am I missing something?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Wyatt (Google Employee)
September 2015

Re: Enhanced Campaigns - Phone Extension Question

Google Employee
# 3
Google Employee

Hi Wolf359,

 

The question you pose is interesting, but I think the answer really rests in the preferences of every advertiser.  For example, although the call forwarding number ultimately ends up reaching the correct business location, some advertisers would prefer if the number that users saw entered into their phone was that of their business.  You also raise a valid point in your original post.  

 

In my opinion, I think it's great that enhanced campaigns utilize the call forwarding number without the $1.00 per call minimum on non-mobile devices - it should allow a lot more users to try out the feature who may have previously been hesitant about the price associated with it.  I've used call metrics for a long time now in my own AdWords account and I really enjoy the call details reporting it provides.

 

For your reference, I would highly recommend that you check out this help center article about call extensions.  It does a great job talking about what's new with enhanced campaigns and how it differs from legacy call extensions.

 

Sincerely,

 

Wyatt

View solution in original post

Re: Enhanced Campaigns - Phone Extension Question

Community Manager
# 2
Community Manager

Hi there,

I've escalated this issue to a specialist in this feature. You should hear an update soon.

Thanks for your patience,
Mini

Marked as Best Answer.
Solution
Accepted by Wyatt (Google Employee)
September 2015

Re: Enhanced Campaigns - Phone Extension Question

Google Employee
# 3
Google Employee

Hi Wolf359,

 

The question you pose is interesting, but I think the answer really rests in the preferences of every advertiser.  For example, although the call forwarding number ultimately ends up reaching the correct business location, some advertisers would prefer if the number that users saw entered into their phone was that of their business.  You also raise a valid point in your original post.  

 

In my opinion, I think it's great that enhanced campaigns utilize the call forwarding number without the $1.00 per call minimum on non-mobile devices - it should allow a lot more users to try out the feature who may have previously been hesitant about the price associated with it.  I've used call metrics for a long time now in my own AdWords account and I really enjoy the call details reporting it provides.

 

For your reference, I would highly recommend that you check out this help center article about call extensions.  It does a great job talking about what's new with enhanced campaigns and how it differs from legacy call extensions.

 

Sincerely,

 

Wyatt

Re: Enhanced Campaigns - Phone Extension Question

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Hi Wyatt, thanks for responding.  That's what I figured but I wasn't sure. The call features do look very useful, however I think there is value for local advertisiers to show a local number.  The enhanced campaigns do make it a tough choice though...

Re: Enhanced Campaigns - Phone Extension Question

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

The challenge / problem with the call extension feature is that Google will own you by not revealing your number to the customer. It is expensive to have customers call you the first time and when they redial the number again because it is saved in there phone. With Google now supplying a customer number you will now be paying Google every time the customer decides to call you, unless you carefully explain to each customer that the number they originally dialed is a one-time number - it is now horribly complicated for vendors and customers alike!