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Engagement ads - Lightbox with multiple videos New Format

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys

 

In the Lightbox Ad formats - at what point is the advertiser charged a CPE?

 

- If a user hovers for 2 seconds the lightbox expands into a click-to-play video streaming page. After this if the

  user doesn't click on the video to play it - will the advertiser still be charged ? Or will the advertiser be charged

  only if the user clicks & watches the video ?

 

Thanks in advance!

 

Sankar

 

Re: Engagement ads - Lightbox with multiple videos New Format

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭
Hello Sankar,

Welcome to AdWords Community.

Google Says:
As Engagement ads are charged on a CPE basis and people hover their mouse over the ad for two seconds in order to Engage;

you only pay when there's a qualified engagement with your ads (an engagement takes place when customers have "opted in" to receive your message - for instance, by hovering over your ad for two seconds).
https://support.google.com/adwords/answer/3265312?hl=en

Hope this Helps.
- Prashanth Reniguntala