Engagement ads - Lightbox with multiple videos New Format
In the Lightbox Ad formats - at what point is the advertiser charged a CPE?
- If a user hovers for 2 seconds the lightbox expands into a click-to-play video streaming page. After this if the
user doesn't click on the video to play it - will the advertiser still be charged ? Or will the advertiser be charged
only if the user clicks & watches the video ?
Thanks in advance!
Re: Engagement ads - Lightbox with multiple videos New Format
Welcome to AdWords Community.
As Engagement ads are charged on a CPE basis and people hover their mouse over the ad for two seconds in order to Engage;
you only pay when there's a qualified engagement with your ads (an engagement takes place when customers have "opted in" to receive your message - for instance, by hovering over your ad for two seconds).
Hope this Helps.
- Prashanth Reniguntala