Effective Remarketing Campaigns
We have been running very effective remarketing campaigns for a while now. Recently, however, they began to slow down with a significant drop in conversions. Have other members experienced this before as well? What could be the cause?
Re: Effective Remarketing Campaigns
One of the reasons which came to mind suddenly id - Ad Fatigue.
As remarketing ads follow a website visitor throughout the membership duration, wherever they go on the Google Display Network it is very important to keep the ads Fresh.
If you keep on running the same generic ads for longer duration, the interest in your ad will drop as time passes.
So try to use different ads (with different Design/color/content).
Try use custom lists to target specific category visitors, with customized ads.
Hope this Helps,