AdWords
2.3K members online now
2.3K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Effective Remarketing Campaigns

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

We have been running very effective remarketing campaigns for a while now. Recently, however, they began to slow down with a significant drop in conversions. Have other members experienced this before as well? What could be the cause?

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Effective Remarketing Campaigns

Top Contributor
# 2
Top Contributor

Hi,

 

One of the reasons which came to mind suddenly id - Ad Fatigue.

 

As remarketing ads follow a website visitor throughout the membership duration, wherever they go on the Google Display Network it is very important to keep the ads Fresh.

 

If you keep on running the same generic ads for longer duration, the interest in your ad will drop as time passes.

 

So try to use different ads (with different Design/color/content).

 

Try use custom lists to target specific category visitors, with customized ads.

 

http://support.google.com/adwords/bin/topic.py?hl=en&topic=1713923

 

Hope this Helps,

 

Info