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E-Commerce Remarketing to the users who purchased a particular product

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can I create a remarketing list for those who purchased a particular product from my website?

3 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Kaisar B
September 2015

Re: E-Commerce Remarketing to the users who purchased a particular pro

Top Contributor
# 2
Top Contributor

Hi Kaisar B, AdWords actually has a built-in feature that allows you to do this, although it requires a correctly set up website.

 

Read more about Dynamic Remarketing.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kaisar B
September 2015

Re: E-Commerce Remarketing to the users who purchased a particular pro

Top Contributor
# 2
Top Contributor

Hi Kaisar B, AdWords actually has a built-in feature that allows you to do this, although it requires a correctly set up website.

 

Read more about Dynamic Remarketing.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: E-Commerce Remarketing to the users who purchased a particular pro

Top Contributor
# 3
Top Contributor

Hello,

 

You might create a custom converted users list and target them for other special offers if you would like to give them so that they can buy more from your website. You might create a custom combination list and implement that to make that happen.

 

Read more about the strategies here: https://support.google.com/adwords/answer/2476691?hl=en

 

Pankaj

Re: E-Commerce Remarketing to the users who purchased a particular pro

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
Yes, you can! You can do this by passing a query value on the thank you page so that you can create lists based on it.

Re: E-Commerce Remarketing to the users who purchased a particular pro

Google Employee
# 5
Google Employee
Yes you can, I would use a custom parameter in the remarketing tag to pass the product that was purchased and build a rule-based remarketing list based on that.

See this:
https://support.google.com/adwords/answer/3111920?hl=en