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Dynamically insert Keyword into Destination URL

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone

 

I've been searching through the community for a solution to my particular situation but nothing has quick matched my requirements yet. Hoping someone with a greater technical knowledge of AdWords can help me out.

 

I'm building a Search campaign for a client with c. 6,000 products. Each product has a unique code, and each of these codes will be added as a keyword. The same advert will be used for every single product, with dynamic keyword insertion for the Ad Copy and Display URL. All of this is straight forward and in hand.

 

I then also require require the keyword (product code) to be dynamically inserted into the destination URL - not for tracking purposes, but to make sure the correct landing page is displayed for that particular product. The format of the website product page URLs is www.example.com/123.html with '123' being the product code (also the keyword).

 

So I need to dynamically insert the keyword (product code) into the URL between the main address (www.example.com/) and the extension (.html) with the goal being that, for example, a person searches for product code '321', this matches a keyword in the campaign '321' which displays an advert with the destination URL www.example.com/321.html

 

Any ideas on how to achieve this easily en mass for the whole 6,000 keywords would be much appreciated as I am at a dead end.

 

Many thanks

 

James

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author James L
June

Dynamically insert Keyword into Destination URL

Rising Star
# 2
Rising Star

Hi James,

 

I have worked on clients with large product catalogs and in a situation like this we would use keyword level URLs. As you likely know, you can setup the Final URL at both the ad or keyword level. When a keyword URL is present it will trump the ad URL. Instead of trying to dynamically insert the keyword (product code) into an ad URL, you can use a program like Excel to hard code the keyword into the keyword URL.

 

Hopefully that makes sense.

Jim Vaillancourt, AdWords Rising Star, LinkedIn
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Dynamically insert Keyword into Destination URL

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Jim

 

Thanks for the solution. That's a quicker, simpler and more elegant approach than anything like what I was coming up with! Clearly I was over complicating things.

 

All the best.