Dynamically insert Keyword into Destination URL[ Edited ]
June - last edited June
I've been searching through the community for a solution to my particular situation but nothing has quick matched my requirements yet. Hoping someone with a greater technical knowledge of AdWords can help me out.
I'm building a Search campaign for a client with c. 6,000 products. Each product has a unique code, and each of these codes will be added as a keyword. The same advert will be used for every single product, with dynamic keyword insertion for the Ad Copy and Display URL. All of this is straight forward and in hand.
I then also require require the keyword (product code) to be dynamically inserted into the destination URL - not for tracking purposes, but to make sure the correct landing page is displayed for that particular product. The format of the website product page URLs is www.example.com/123.html with '123' being the product code (also the keyword).
So I need to dynamically insert the keyword (product code) into the URL between the main address (www.example.com/) and the extension (.html) with the goal being that, for example, a person searches for product code '321', this matches a keyword in the campaign '321' which displays an advert with the destination URL www.example.com/321.html
Any ideas on how to achieve this easily en mass for the whole 6,000 keywords would be much appreciated as I am at a dead end.
Dynamically insert Keyword into Destination URL
I have worked on clients with large product catalogs and in a situation like this we would use keyword level URLs. As you likely know, you can setup the Final URL at both the ad or keyword level. When a keyword URL is present it will trump the ad URL. Instead of trying to dynamically insert the keyword (product code) into an ad URL, you can use a program like Excel to hard code the keyword into the keyword URL.
Hopefully that makes sense.
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