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Dynamic search ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

 

I want to know about Dynamic search ads advantages. 

Also confirm have need to add keywords in dynamic ads. Please help me out.

 

Re: Dynamic search ads

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Vandana

 

A Dynamic Search Ads campaign has following advantages:

  • It will search and advertise your entire website (except you exclude parts of it).
  • It will deliver ideas for keywords and ad texts wich might work and which you can use to improve your regular campaigns.
  • It is like the last net which might catch a fish. If your regular campaigns miss a potential customer, a DSA campaign still might.
  • It is not easy to track all changes on a very large website. DSA will react to this automatically.

 

You don't need to add keywords for the DSA. But you can add negative keywords.

 

More info: https://support.google.com/adwords/answer/2471185?hl=en

 

Cheers

Aleks

Re: Dynamic search ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Aleks.