Re: Dynamic search ads
Explorer ✭ ✭ ☆
A Dynamic Search Ads campaign has following advantages:
- It will search and advertise your entire website (except you exclude parts of it).
- It will deliver ideas for keywords and ad texts wich might work and which you can use to improve your regular campaigns.
- It is like the last net which might catch a fish. If your regular campaigns miss a potential customer, a DSA campaign still might.
- It is not easy to track all changes on a very large website. DSA will react to this automatically.
You don't need to add keywords for the DSA. But you can add negative keywords.