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Dynamic search ads help

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

One of my client would like to try out and add the dynamic site link to his ads, below are some questions from the client:

1.      Where can we find reports in our client center to compare the performance of dynamic sitelinks?

2.      What is the main basis for the title of the dynamic sitelink? Ex: Title of the page or H1 character.

 

Kindly let me know if there is any links/ solutions to these problems. Many thanks in advance!!

 

Regards

Ann

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Ann H
September 2015

Re: Dynamic search ads help

Community Manager
# 2
Community Manager
Hi Ann,

In AdWords you will be able to see impression/click/cost data for Dynamic Search Ads Automated Sitelinks by going to the Ad Groups tab, clicking on the "Segment" button and choosing to view "Click type".

When people are searching on Google to complete a task, like buying a car or planning a trip, they might perform several searches and click multiple search results. Based on this activity, AdWords can determine which pages on your site are highly relevant to their current search. With dynamic sitelinks, we'll annotate your ads with a link to those pages.

Kathleen

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ann H
September 2015

Re: Dynamic search ads help

Community Manager
# 2
Community Manager
Hi Ann,

In AdWords you will be able to see impression/click/cost data for Dynamic Search Ads Automated Sitelinks by going to the Ad Groups tab, clicking on the "Segment" button and choosing to view "Click type".

When people are searching on Google to complete a task, like buying a car or planning a trip, they might perform several searches and click multiple search results. Based on this activity, AdWords can determine which pages on your site are highly relevant to their current search. With dynamic sitelinks, we'll annotate your ads with a link to those pages.

Kathleen

Re: Dynamic search ads help

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Kathleen! Understood better now Smiley Happy

Have a great day!

Regards,
Ann