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Dynamic remarketing ads for bus travel site

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# 1
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I'm a developer of a travel site and they wish to create a feed for dynamic display ads. As far as I can gather I need to do two things: 

 

  1. Setup remarketing tags, described here: https://developers.google.com/adwords-remarketing-tag/parameters#travel
  2. Create a travel CSV feed, described here: https://support.google.com/adwords/answer/6053288?hl=en

After everything 1+2 is done I will need to setup a campaign i Adwords and import the CSV. I know little about Adwords, so this is the bit I need help with. First of all my customer (the travel agency) do not wish to manually upload CSV-files with fresh data on say a weekly basis. So I would like to know if 1) Adwords allows me to specify a URL for the CSV-feed? 2) Adwords can be configured to automatically re-read the feed on a regular basis? 

 

I'm also wondering about how these dynamic remarketing campaigns work: Do these only target people who have previously visited the site or will the ads also be shown to to new potential visitors/customers? 

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Accepted by topic author Kristian W
July 2017

Dynamic remarketing ads for bus travel site

Top Contributor
# 2
Top Contributor

Hi Kristian,

 

Unfortunately you are not allowed to specify a URL for the Travel CSV feed nor can it be configured to automatically re-read the feed on a regular basis. The only type of remarketing feed where this feature can be enabled is Retail and that's via Google Merchant Center. The only option that you have of programmatically updating a Travel feed is via the AdWords API: https://developers.google.com/adwords/api/docs/guides/dynamic-remarketing

 

Also, these campaigns will only target people who have previously visited the site.

 

Hope that helps,

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

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Marked as Best Answer.
Solution
Accepted by topic author Kristian W
July 2017

Dynamic remarketing ads for bus travel site

Top Contributor
# 2
Top Contributor

Hi Kristian,

 

Unfortunately you are not allowed to specify a URL for the Travel CSV feed nor can it be configured to automatically re-read the feed on a regular basis. The only type of remarketing feed where this feature can be enabled is Retail and that's via Google Merchant Center. The only option that you have of programmatically updating a Travel feed is via the AdWords API: https://developers.google.com/adwords/api/docs/guides/dynamic-remarketing

 

Also, these campaigns will only target people who have previously visited the site.

 

Hope that helps,

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Dynamic remarketing ads for bus travel site

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# 3
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Thanks for the quick reply. When investigating the options I also took a look at the features Google Merhant Center provides. It looked really promising, but does not allow travel products according to: https://support.google.com/merchants/answer/6150006?hl=en :-( 

 

We have worked with the AdWord API for a different project and that turned out to be really time consuming... So this is not a route we wish to take for this :-)

 

A final question: Is it possible to upload a fresh version of the CSV feed to an existing AdWords campaign, or is it nessecary to setup a new campaign each time? Their travel offers change regulary, but I'm thinking a weekly update will be sufficient. If they only have to upload a fresh CSV-file every week then maybe that is ok with them. 

Dynamic remarketing ads for bus travel site

Top Contributor
# 4
Top Contributor

Hi,

 

You are correct that Google Merchant Center is not for travel; it's only for retail which means product remarketing and shopping ads. Sorry for confusing you.

 

It IS possible to upload a fresh version of the CSV feed to an existing campaign on a weekly basis. You wouldn't need to create a new campaign so hopefully this route is an option for them.

 

Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.