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Dynamic location in Display URL

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to create dynamic locaion in Display URLs. Example, ads display at New York City will have Display URL like that : 

 

Headline 

Description 1

Description 2

www.mydomain.com/New-York

 

How can I do that ?

 

Thank you so much

1 Expert replyverified_user

Re: Dynamic location in Display URL

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi La K
This is actually a really great question, I'm glad you asked it.

First off, unfortunately, this feature was retired completely a few months back.

The only way to do something similar is by using location extensions: https://support.google.com/adwords/answer/2404182?hl=en#insertion

This feature was implemented using valuetrack parameters but the geo specific valuetrack parameters have now been removed.

There's an old, but fantastic thread on this here: https://www.en.adwords-community.com/t5/Performance-Optimization/Location-Extensions-Contact-your-cu...

However, dynamically inserting location data into ad text is no longer possible. You can see there's an official answer from a Googler at the end of a similar thread here: https://www.en.adwords-community.com/t5/Advanced-Features/Dynamic-Location-insertion/td-p/17607

Sorry to be the bearer of bad news.

 

Finally, it might be worth mentioning that this technically IS possible, but you'll have to manually separate out your campaigns/adgroups, location target them for all locations you want in the ads and then create custom ads for each. We actually use this approach for some clients and while it's a lot of work, and while it took a lot of convincing, it was worth the effort. Check your stats and do a trial run with one or two states or cities and see how it performs. Remember though, Google no longer bolds keyword matched text so this will be very dependent on your market and audience. 

 

Hope that helps.