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Dynamic keyword insertion + too many characters?

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# 1
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Hey everyone,

I'd like to know what happens to the ad template (when using the dynamic keyword insertion feature) if the keyword + static text exceeds the 25 character limit (let's say you also had some static text in there).

Does it truncate automatically? Or if you setup 2 separate ad templates, does it fallback to the next available template?

 

Cheers,

Michal

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Dynamic keyword insertion + too many characters?

Top Contributor
# 2
Top Contributor

Hi Michal,

 

Keyword insertion will dynamically update your ad text to include one of your keywords that matches a customer's search term.

 

AdWords will try to replace the code with the matched keyword, but when it can't (when the text exceeds the character limit), it'll use the 'default text'.

 

Please find more information here - https://support.google.com/adwords/answer/2454041?hl=en

 

Deepak

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Dynamic keyword insertion + too many characters?

[ Edited ]
Community Manager
# 3
Community Manager

Hi Michal,

 

Short answer to your question: No truncation. Your default keyword will be used.

 

For example, your ad headline is: Buy fresh {KeyWord:flowers}

 

AdWords will try to replace this default text 'flowers' with one of the keywords in your ad group, say "red roses," "tulips", "crisp crysanthemums". If the character limit exceeds when these words are added, AdWords will not use those keywords but will use the default keyword in your ad text (in this example 'flowers').

 

Hope that clarifies your question,

Mini

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Dynamic keyword insertion + too many characters?

Top Contributor
# 2
Top Contributor

Hi Michal,

 

Keyword insertion will dynamically update your ad text to include one of your keywords that matches a customer's search term.

 

AdWords will try to replace the code with the matched keyword, but when it can't (when the text exceeds the character limit), it'll use the 'default text'.

 

Please find more information here - https://support.google.com/adwords/answer/2454041?hl=en

 

Deepak

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Dynamic keyword insertion + too many characters?

[ Edited ]
Community Manager
# 3
Community Manager

Hi Michal,

 

Short answer to your question: No truncation. Your default keyword will be used.

 

For example, your ad headline is: Buy fresh {KeyWord:flowers}

 

AdWords will try to replace this default text 'flowers' with one of the keywords in your ad group, say "red roses," "tulips", "crisp crysanthemums". If the character limit exceeds when these words are added, AdWords will not use those keywords but will use the default keyword in your ad text (in this example 'flowers').

 

Hope that clarifies your question,

Mini

Re: Dynamic keyword insertion + too many characters?

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# 4
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Great answer, thank you!