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Dynamic insertion ads not showing.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I operate a directory that lists out the services of hundreds of companies. I would like to target users who search for the company name by showing dynamic ads and directing them to the correct URL. The image below shows my current ad set up.

 

http://i.imgur.com/godxEWU.png

 

However, when I preview my ads by typing in a keyword in my keyword list, I receive the following message. 

 

"Your ad isn't showing for this keyword right now. There are a number of reasons why this happens."

 

My campaign is on, the ad is eligible, the bids are high enough (there are no other advertisers for these keywords). Any idea why the ad is not showing?

 

 

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Dynamic insertion ads not showing.

Top Contributor
# 2
Top Contributor
Hi William,

When keyword insertion is used, your ads must follow other Adwords policies like Trademark policy and policy on relevance, clarity, and accuracy.

If the keywords/company names that you are using are trademark terms, then that can prevent it from appearing in your ads (you can use trademarked terms as keywords buy you can not use them in ad text).

Please check the 'Keyword insertion guidelines' and 'Keywords aren't showing in approved keyword insertion ads' parts in the below link.

https://support.google.com/adwords/answer/2454041?hl=en

Hope this helps,

Deepak

Re: Dynamic insertion ads not showing.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Deepak,

It turns out that I could not use a dynamic URL and that all searches must direct to a single URL. Would you know of a way around that?

In regards to trademarks, I appear to fall under the exemption of "Informational sites" so I do not believe that is an issue.

Re: Dynamic insertion ads not showing.

Top Contributor
# 4
Top Contributor
Hi William,

Are you talking about keyword insertion in Display URL?

Re: Dynamic insertion ads not showing.

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
I mean the actual URL.

My URLs are set up to use a company's name so if someone searches for company "ABC", I want them to be directed to mydomain.com/companies/abc. Is this possible?

Re: Dynamic insertion ads not showing.

Top Contributor
# 6
Top Contributor
Your site is and an 'Ínformational Site' so you should be having company specific URLs with very specific content about each company.

You can use keyword level URLs to direct each user to specific company page.

Please read under 'Using Keyword Destination URLs'

https://support.google.com/adwords/answer/2404246?hl=en