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Dynamic Search Ads with Display

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I want to know how dynamic search ads work with search and display select.

 

How and where can i find data served on display network as it shows blank in my display columns.

 

 

Regards

Kushal

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
May 2016

Re: Dynamic Search Ads with Display

Top Contributor
# 7
Top Contributor

@Kushal S,

 

Hope you are doing well!

 

The Search Network with display select campaign (SNDS) type has been introduced in the view of two types of advertisers:

  1. Advertisers who have  some "extra"  budget on search, that is not exhausted, and want to try and spend it on the display 
  2. Advertisers who don't want to get into the complexity of the setting a display campaign

Yes, DSA works, when you select the SNDS campaign : If you target the DSA targeting option, it will serve in the search network but not Display networks, as Display network REQUIRES keywords to show up the ads in the placement sites.

 

Now coming to your question why DSA is available in the SNDS campaign type?

 

SNDS is designed for first the Search network targeting, so You can create ad groups for Search keywords and others ad group for DSA targeting. The Search keywords ads will appear in both network and DSA will appear only Search network.

 

Hope this will help you.

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Dynamic Search Ads with Display

[ Edited ]
Rising Star
# 2
Rising Star

Hi Kushal,

DSA are eligible to appear only on search network, you can can not run DSA ads on search network with display select.

 

For your reference:

https://support.google.com/adwords/answer/3437721?hl=en


Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Dynamic Search Ads with Display

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi Kushal,

Agree with Archit. If you want to know more about DSA then please go through the below URL written by AdWords Top Contributor (Rakesh Kumar Seth).

https://www.en.advertisercommunity.com/t5/Articles/Save-Time-with-Dynamic-Search-Ads/ba-p/512278

I hope this will work for you.

Thanks,
Anand

Re: Dynamic Search Ads with Display

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Archit,

Thanks for the reply but why there is option of DSA in Search with Display Select if it does not serve on Display Network.

Regards
Kushal

Re: Dynamic Search Ads with Display

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Anand,

Thanks for the reply but why there is option of DSA in Search with Display Select if it does not serve on Display Network.

Regards
Kushal

Re: Dynamic Search Ads with Display

Rising Star
# 6
Rising Star
Google might has provided the list of ad types collectively for both the networks.
DSA are without keywords & landing page/final url. Any query by the user triggers the ads and generates the headlines on the basis of that query and the relevant content on the webpages.
Now switching to display network, user is not searching anything so your ads don't have final url/destination url and also the headline, then how that ad can appear.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
May 2016

Re: Dynamic Search Ads with Display

Top Contributor
# 7
Top Contributor

@Kushal S,

 

Hope you are doing well!

 

The Search Network with display select campaign (SNDS) type has been introduced in the view of two types of advertisers:

  1. Advertisers who have  some "extra"  budget on search, that is not exhausted, and want to try and spend it on the display 
  2. Advertisers who don't want to get into the complexity of the setting a display campaign

Yes, DSA works, when you select the SNDS campaign : If you target the DSA targeting option, it will serve in the search network but not Display networks, as Display network REQUIRES keywords to show up the ads in the placement sites.

 

Now coming to your question why DSA is available in the SNDS campaign type?

 

SNDS is designed for first the Search network targeting, so You can create ad groups for Search keywords and others ad group for DSA targeting. The Search keywords ads will appear in both network and DSA will appear only Search network.

 

Hope this will help you.

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Dynamic Search Ads with Display

Explorer ✭ ☆ ☆
# 8
Explorer ✭ ☆ ☆

Hi Kaushal,

 

Businesses with content-rich websites will see the best results from using Dynamic Search Ads. Here are examples of types of businesses that are a good fit for this campaign type:

  • Your website features an assortment of different products or services, and some of your items are changing over time
  • You sell seasonal product lines or other offerings, or you're expanding your business to new markets

Unlike most text ads, which are targeted to queries directly by keywords, Dynamic Search Ads show based on the content of your website. This means you don't have to maintain lists of keywords or landing pages. Here are a few reasons Dynamic Search Ads can be useful for your campaigns:

  • Dynamic Search Ads uses Google's organic web-crawling technology to automatically target relevant search queries based on your website content
  • Incremental traffic from Dynamic Search Ads can fill in gaps in your keyword campaigns for great return on investment (ROI)
  • Dynamic Search Ads offers a powerful way to target ads to many queries through an easy campaign-creation workflow

How Dynamic Search Ads work

Instead of keywords, we use content from your website domain to target your ads to searches. To do so, we use Google's organic search index of your website to determine which searches might be relevant to the products and services offered on your website. 

 

Source

 

Thanks

Ashwani Kumar