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Dynamic Search Ads - Keywords?

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# 1
Visitor ✭ ✭ ✭

I have successfully setup Dynamic Search Ads for an automotive advertiser with lots of "products" in their index.  The top-level results are good (good CTR, CPC) and the top level engagement numbers are also good (bounce, Time on Site, Pages Viewed). 


However...where can I see the actual keywords that are triggerig these ads?  I need to ensure they are not cannibalizing other ad groups and also (more importantly) that they are relevant. 

Thanks

3 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by RaggyRat (Google Employee)
September 2015

Re: Dynamic Search Ads - Keywords?

Top Contributor
# 2
Top Contributor
Go into the keyword tab - there is a message there that says there are no keywords and that you should add some - but don't worry about that - under details look for the search term report - there you will see the terms that were matched to your campaign.

View solution in original post

Marked as Best Answer.
Solution
Accepted by RaggyRat (Google Employee)
September 2015

Re: Dynamic Search Ads - Keywords?

Google Employee
# 3
Google Employee
Hi,

Thanks for helping out here Steve.

To add to Steve's answer, you can view the search terms report from the 'Dimensions' tab as well. (navigate to dimensions>View>Search Terms). Make sure you're selecting the correct date range and be advised that this report can take upto 48 hours to update.

Additionally, you can add negative keywords to a Dynamic Search Ads campaign based on this and also to exclude the keywords in the other ad groups to prevent competition between them.

Tip: Never add negative keywords directly from the search terms report. They get added in exact match for only that search term. But future variants may not get excluded. Eg: You may find 'buy blue shoes' irrelevant because you only sell red shoes. However, excluding this search term in exact match [buy blue shoes] wouldn't stop [buy shoes blue] from triggering your ad. It's better to simply add 'blue' as a negative keyword.

I hope this helps! Have a great day!

RR

View solution in original post

Marked as Best Answer.
Solution
Accepted by RaggyRat (Google Employee)
September 2015

Re: Dynamic Search Ads - Keywords?

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi,

 

You have already received a good reply. but this could be one alternative solution to see the search terms in DSA ads.

 

Go to DSA campaign>Click on Auto Target tab>Select "Dynamic Ad Target" in "view" Tab>Then Click on SeeSearch Terms drop down.

DSA search terms.png

 

This could be good way to see search terms along with the headlines that have generated and the landing page on corresponding search terms.

 

DSA Search title.png

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by RaggyRat (Google Employee)
September 2015

Re: Dynamic Search Ads - Keywords?

Top Contributor
# 2
Top Contributor
Go into the keyword tab - there is a message there that says there are no keywords and that you should add some - but don't worry about that - under details look for the search term report - there you will see the terms that were matched to your campaign.
Marked as Best Answer.
Solution
Accepted by RaggyRat (Google Employee)
September 2015

Re: Dynamic Search Ads - Keywords?

Google Employee
# 3
Google Employee
Hi,

Thanks for helping out here Steve.

To add to Steve's answer, you can view the search terms report from the 'Dimensions' tab as well. (navigate to dimensions>View>Search Terms). Make sure you're selecting the correct date range and be advised that this report can take upto 48 hours to update.

Additionally, you can add negative keywords to a Dynamic Search Ads campaign based on this and also to exclude the keywords in the other ad groups to prevent competition between them.

Tip: Never add negative keywords directly from the search terms report. They get added in exact match for only that search term. But future variants may not get excluded. Eg: You may find 'buy blue shoes' irrelevant because you only sell red shoes. However, excluding this search term in exact match [buy blue shoes] wouldn't stop [buy shoes blue] from triggering your ad. It's better to simply add 'blue' as a negative keyword.

I hope this helps! Have a great day!

RR
Marked as Best Answer.
Solution
Accepted by RaggyRat (Google Employee)
September 2015

Re: Dynamic Search Ads - Keywords?

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi,

 

You have already received a good reply. but this could be one alternative solution to see the search terms in DSA ads.

 

Go to DSA campaign>Click on Auto Target tab>Select "Dynamic Ad Target" in "view" Tab>Then Click on SeeSearch Terms drop down.

DSA search terms.png

 

This could be good way to see search terms along with the headlines that have generated and the landing page on corresponding search terms.

 

DSA Search title.png

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’