We're setting up a dynamic remarketing campaign for a client who sells coffee products. We've already installed the dynamic remarketing tag and everything seems to be working fine!
But instead of running these dynamic ads for all products, our client wants us to only show dynamic ads for one specific product category.
How should I set this up in AdWords?
Thanks a lot in advance!
It will only show for the products you include in the Dynamic Remarketing feed. If you don't include the other products in the feed, they won't be eligible. The dynamic remarketing feed is entered under Shared Library -> Business Data.
Just note, it may be easier to just do standard remarketing if they don't have a lot of products and you are only promoting 1 category.
Were they hoping to show that category to everyone? It will only show to those people that have viewed that products page.