Dynamic Remarketing for selected products
I am trying to set up a Dynamic Remarketing campaign for 2 of our important product lines and not all the 3000 products on our website. What is the best way to do that considering that adgroups in Dynamic Remarketing are based on user segments and not products?
Re: Dynamic Remarketing for selected products
You can build specific remarketing lists for users who visited specifically those 2 products page. The easiest way to do that is to use rules based on the URL of the pages.
If your product page is www.example.com/products/product-1 your rule will be "URL contains product-1"
See the documenation here: https://support.google.com/adwords/answer/2454064?hl=en