AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.1K members online now
4.1K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Dynamic Remarketing for selected products

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am trying to set up a Dynamic Remarketing campaign for 2 of our important product lines and not all the 3000 products on our website. What is the best way to do that considering that adgroups in Dynamic Remarketing are based on user segments and not products?

1 Expert replyverified_user

Re: Dynamic Remarketing for selected products

Google Employee
# 2
Google Employee

You can build specific remarketing lists for users who visited specifically those 2 products page. The easiest way to do that is to use rules based on the URL of the pages.

 

If your product page is www.example.com/products/product-1 your rule will be "URL contains product-1"

 

See the documenation here: https://support.google.com/adwords/answer/2454064?hl=en