AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.2K members online now
2.2K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Dynamic Remarketing Tag & Multiple Product Options

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

Looking for any guidance on this as Google seem to be restricted to assisted with the iniital implementation rather than site specific help unfortuantely.

 

I've implemented the dynamic remarketing tag on an e-commerce website, whereby the products have various size and variations to choose from.  As a resultof there being the different size options etc on the product pages, we've come to some issues on the product ids.

 

Looking for a solution, so just wondering if anyone has come across a similar situation.  We've thought about making a change to the product detail template so that the ‘var google_tag_params’ javascript tag is only displayed if the product in the page has no variations. 

 

For product pages where there are multiple variations selected via the drop downs through javascript, we'd configure additional javascript that should fire a tracking image with the same data as the google_tag_params when a final product is selected so for example someone selects a specific colour variation then the tracking mage is fired when the size is selected.

 

The only alternative we can think of (and just wondering it it is worth doing) is to display all the variation codes and the respective prices in google_tag_params on page load?

 

Any thoughts are welcome! 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Georgina W
September 2015

Re: Dynamic Remarketing Tag & Multiple Product Options

Google Employee
# 2
Google Employee

You should just fire the tag with the initial page load with your default color/size. I wouldn't worry about firing the tag again with different parameters when the user selects a different variation (size/color) of the same product. What matters is that the user be reminded of the product they saw from the banner, even if the color/size isn't exactly the same.

 

The best way to deal with this is to properly implement the "item_group_id" field for all variations (color, size) of the same product in your Google Merchant Center feed:

https://support.google.com/merchants/answer/188494?hl=en#item_group_id

 

If you do so, AdWords will make sure that only one variation of the product is shown in the banner to avoid showing multiple times what probably looks like the exact same thing, especially if they have the exact same destination page. It's much better to show users a diversity of products, it significantly increases the CTR and Conversion rate.

 

If possible, you should share your website with an example of a page with a product existing in multiple variations.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Georgina W
September 2015

Re: Dynamic Remarketing Tag & Multiple Product Options

Google Employee
# 2
Google Employee

You should just fire the tag with the initial page load with your default color/size. I wouldn't worry about firing the tag again with different parameters when the user selects a different variation (size/color) of the same product. What matters is that the user be reminded of the product they saw from the banner, even if the color/size isn't exactly the same.

 

The best way to deal with this is to properly implement the "item_group_id" field for all variations (color, size) of the same product in your Google Merchant Center feed:

https://support.google.com/merchants/answer/188494?hl=en#item_group_id

 

If you do so, AdWords will make sure that only one variation of the product is shown in the banner to avoid showing multiple times what probably looks like the exact same thing, especially if they have the exact same destination page. It's much better to show users a diversity of products, it significantly increases the CTR and Conversion rate.

 

If possible, you should share your website with an example of a page with a product existing in multiple variations.