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Dynamic Remarketing: How to connect Product Feed to Custom Banner from GWD

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have created a custom banner in GWD and now want to connect certain Elements like Prices, product names and Images to my Dynamic Remarketing Feed in Adwords. Is there a way to do so and if so, how does it work? 

 

Couldn't find anything on this...

 

Many thanks in advance

 

Ben

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Benedikt G
April 2016

Re: Dynamic Remarketing: How to connect Product Feed to Custom Banner from GWD

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

When you preview the ad, you'll initially see it as you designed it, showing only placeholder elements. To see how it will work as a dynamic ad, you need to add a sample feed (or multiple feeds) to the "feeds" folder in your project.

A sample feed is a JSON document that contains feed information such as design and product specific text and images. By placing the sample feed (or multiple sample feeds) into the "feeds" folder of your project, you can use any of those feeds during preview by selecting the feed name from the pop-up list at the bottom of the preview page.
https://support.google.com/webdesigner/answer/6212374

 

To bind data to an element in your ad:

  1. Under the Data Schema tab of the Dynamic properties dialog, choose a data schema from the Data Schema dropdown
  2. Click the Bindings tab of the Dynamic properties dialog.
  3. Optional - Filter the elements you see by choosing "Current Page" or "Selection" from the "Show" dropdown.
  4. Click the Add Binding button at the top of the dialog
  5. In the element column, select an element you want to bind the feed data to.
  6. In the element attribute column, select the element attribute you want to bind the feed data to. All of the bindable element attributes for the selected element will appear in a dropdown list, including both style attributes and attributes specific to the element type.
  7. In the data schema object column, select a data object. 
  8. Click Add Binding to bind data to another element in your ad, or click "OK" when you're finished

To edit a binding for an element in your ad:

  1. In the Dynamic panel, double-click on a binding in the list. The Dynamic Properties panel will open with the binding selected.
  2. Modify the settings for an element, element attribute or Data Schema Object
  3. Click "OK"

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Benedikt G
April 2016

Re: Dynamic Remarketing: How to connect Product Feed to Custom Banner from GWD

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

When you preview the ad, you'll initially see it as you designed it, showing only placeholder elements. To see how it will work as a dynamic ad, you need to add a sample feed (or multiple feeds) to the "feeds" folder in your project.

A sample feed is a JSON document that contains feed information such as design and product specific text and images. By placing the sample feed (or multiple sample feeds) into the "feeds" folder of your project, you can use any of those feeds during preview by selecting the feed name from the pop-up list at the bottom of the preview page.
https://support.google.com/webdesigner/answer/6212374

 

To bind data to an element in your ad:

  1. Under the Data Schema tab of the Dynamic properties dialog, choose a data schema from the Data Schema dropdown
  2. Click the Bindings tab of the Dynamic properties dialog.
  3. Optional - Filter the elements you see by choosing "Current Page" or "Selection" from the "Show" dropdown.
  4. Click the Add Binding button at the top of the dialog
  5. In the element column, select an element you want to bind the feed data to.
  6. In the element attribute column, select the element attribute you want to bind the feed data to. All of the bindable element attributes for the selected element will appear in a dropdown list, including both style attributes and attributes specific to the element type.
  7. In the data schema object column, select a data object. 
  8. Click Add Binding to bind data to another element in your ad, or click "OK" when you're finished

To edit a binding for an element in your ad:

  1. In the Dynamic panel, double-click on a binding in the list. The Dynamic Properties panel will open with the binding selected.
  2. Modify the settings for an element, element attribute or Data Schema Object
  3. Click "OK"

Re: Dynamic Remarketing: How to connect Product Feed to Custom Banner from GWD

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Troy,

thanks for your reply and all the useful information! Everything clear so far.

So if I have imported the feed into the GWD project and binded all the elements I want, Adwords will recognize those elements from the product feed in the business data? Or does the feed have to be uploaded together with the banner and then appear in the business data?

Cheers


Re: Dynamic Remarketing: How to connect Product Feed to Custom Banner from GWD

Badged Google Partner
# 4
Badged Google Partner
HI,

"So if I have imported the feed into the GWD project and binded all the elements I want, Adwords will recognize those elements from the product feed in the business data?"

Yes
Once the binding are made as long as your feed is uploaded to your Google merchant account and your feed is linked to your adwords account it should pull the data into your ad.

Re: Dynamic Remarketing: How to connect Product Feed to Custom Banner from GWD

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Great help! Thanks Troy!