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Dynamic Product Remarketing based on Google Analytics code NOT Adwords Remarketing Tag

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Is it possible to run dynamic product remarketing campaign based only on Google Analytics code with Data Collection features on?

(with GMerchant Center Product feed), but without standard adwords ecomm_prodid / pagetype / totalvalue parameters)

 

Rgds, Slavek

 

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sławomir P
September 2016

Re: Dynamic Product Remarketing based on Google Analytics code NOT Adwords Remarketing Tag

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
HI
Product ID is a mandatory parameter and you still need to make sure it is available in GA. If you have implemented enhanced ecommerce then you have this available as product SKU. If you have not implemented enhanced ecommerce you can either pass product SKU as custom dimension or extract it from URL if it is available in URL.

Pagetype and value are not really mandatory attributes but are important to create quality re-marketing list.
Hope this helps
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sławomir P
September 2016

Re: Dynamic Product Remarketing based on Google Analytics code NOT Adwords Remarketing Tag

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
HI
Product ID is a mandatory parameter and you still need to make sure it is available in GA. If you have implemented enhanced ecommerce then you have this available as product SKU. If you have not implemented enhanced ecommerce you can either pass product SKU as custom dimension or extract it from URL if it is available in URL.

Pagetype and value are not really mandatory attributes but are important to create quality re-marketing list.
Hope this helps
Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog