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Doubleclick Search strategies - CPA and no. conversions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there!

 

I optimize my AdWords account in Doubleclick Search and have a unique task to solve. My client is willing to pay around $5 CPA and want to achieve as much conversions as possible for a fixed daily budget.

 

When I create strategies in Doubleclick Search, I can choose whether I want to maximize my conversion quantity or achieve specific CPA. But not both.

 

I was thinking of creating two strategies: one for no. of conversions and other for CPA and assign a rule to move keywords between those two when a keyword exceeds CPA or fits it.

 

Any other ideas from Doubleclick specialists? Thanks in advance Smiley Happy

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Accepted by topic author Dawid D
September 2015

Re: Doubleclick Search strategies - CPA and no. conversions

Top Contributor
# 2
Top Contributor
Hi Dawid
You wont find many Doubleclick users here as the main focus of this community is AdWords through AWE or the standard UI. However, I think your question isn't specific to Doubleclick.

In your situation, I'd actually take the approach that yo flexible bidding strategy (at the account level and applied to the campaign) and a custom automated rule (just a basic filter). I can't speak for the rules yet as the rule has only ran twice and it made no changes, but it wasn't supposed to given the parameters.

You might also want to have a look at using AdWords scripts to make this change more accurately, especially if your rule is going to make changes more frequently than daily.

As for Doubleclick, unfortunately, I don't know how to do this there. Your best bet for Doubleclick specific strategies would be to ask on the Doubleclick forum.

Hope that's somewhat useful.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Dawid D
September 2015

Re: Doubleclick Search strategies - CPA and no. conversions

Top Contributor
# 2
Top Contributor
Hi Dawid
You wont find many Doubleclick users here as the main focus of this community is AdWords through AWE or the standard UI. However, I think your question isn't specific to Doubleclick.

In your situation, I'd actually take the approach that yo flexible bidding strategy (at the account level and applied to the campaign) and a custom automated rule (just a basic filter). I can't speak for the rules yet as the rule has only ran twice and it made no changes, but it wasn't supposed to given the parameters.

You might also want to have a look at using AdWords scripts to make this change more accurately, especially if your rule is going to make changes more frequently than daily.

As for Doubleclick, unfortunately, I don't know how to do this there. Your best bet for Doubleclick specific strategies would be to ask on the Doubleclick forum.

Hope that's somewhat useful.

Re: Doubleclick Search strategies - CPA and no. conversions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi, Dave

thanks for your reply. I'm aware that Doubleclick is not that popular among AdWords users but since there's no DC community, I thought about this place Smiley Happy

Thanks for your ideas, AdW rules or scripts sound good, I'll look into it!

Cheers!

Re: Doubleclick Search strategies - CPA and no. conversions

Top Contributor
# 4
Top Contributor
Dawid
I was certain that there was a community. I'm almost certain that I referred people there before. I went to look for it for you but it seems to be gone. I'll see if I can find out what happened to it or if that was all in my imagination.