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Don't show Returning Visitors Search Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi , 

Is there any way to not show returning Visitors, ads on the Search network?

 

Basically the idea at our company is to stop visitors not to use our Ads to reach to the Login page (One way is to Add 'Login' as a negative keyword)

 

Is there any other way ? Should i build a audience of such visitors and can i add them as negative match ?

 

Love to know everyone's inputs.

 

1 Expert replyverified_user

Don't show Returning Visitors Search Ads

Top Contributor
# 2
Top Contributor

Hi @Anubhav N,

 

On the search network, you could use negative Remarketing list for Search Ads (RLSA)  for excluding the users already visited.

 

***   About remarketing lists for search ads   ***

https://support.google.com/adwords/answer/2701222

 

Best,

Lakatos