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Does the Google keyword tool (when set to UK) only use google.co.uk results?

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# 1
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Does the Google keyword tool (when set to UK) only use google.co.uk results or does it include any search results on both.com and .co.uk

 

I have read that it actually only uses UK results from google.com and doesnt use .co.uk results at all.

 

Can someone from Google confirm or denie this?

 

Thank you.

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Accepted by RachelM (Google Employee)
September 2015

Re: Does the Google keyword tool (when set to UK) only use google.co.uk results?

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# 3
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Hi djmmusicltd,

The keyword tool works just like AdWords targeting. So if you select UK, the local results will be for all google.com searches from the UK and for ALL google.co.uk searches globally.

If you target the UK in AdWords, then your ads will show to all google.co.uk users around the world.

Hope this clarifies it.
Karl

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Re: Does the Google keyword tool (when set to UK) only use google.co.uk results?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello djmmusicltd; Welcome to AdWords community;

This is an interesting question;

 

My understanding is that  the keywords  tool is a region targeting tool.  i.e its statistics based on all searches done within a geographic region (e.g the UK  in your question), across all Google domains,  used within this geographic territory by the language selected.

In your example all queries in English,  by users who physically located in the UK, using Google.com, Google.co.uk or even Google.fr, if a user runs a query in English,  while located in the UK, but using google.fr. 

 

-Moshe

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Does the Google keyword tool (when set to UK) only use google.co.uk results?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi djmmusicltd,

The keyword tool works just like AdWords targeting. So if you select UK, the local results will be for all google.com searches from the UK and for ALL google.co.uk searches globally.

If you target the UK in AdWords, then your ads will show to all google.co.uk users around the world.

Hope this clarifies it.
Karl

Re: Does the Google keyword tool (when set to UK) only use google.co.uk results?

Top Contributor
# 4
Top Contributor

 

@Karl;

Thanks for this clarification. Targeting  non EN languages  on different Google  domains, is  not an easy task ...(e.g. a Spanish user using google.ar )

 

If keyword tool targets by both  location and "intent" (i.e. The "intent" is recognized  by the user's google domain), then the help center on the keyword tool  should be revised:

 

From the tips section on  "Using the Keyword Tool to get keyword and ad group ideas"

  • If you're targeting a city or state, only the targeted country will be reflected. You can change your country and language settings to see different statistics and compare potential keywords.

 -Moshe

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Does the Google keyword tool (when set to UK) only use google.co.uk results?

Explorer ✭ ✭ ☆
# 5
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@Moshe,

 

Targeting all users of a specific set of non-English languages can indeed be tricky sometimes because some non-English natives also use the English version of what-ever google domain they are using.

 

The HC article refers to a situation if you are targeting London for example, then you won't be able to see statistics for only London but for the whole country as the keyword tool is not that granular. The term country targeting is indeed not that clear in AdWords as you are actually targeting google.com users in that country + users of that countries domain in other countries but country targeting is still very accurate and in order to keep it simple it's still referred to as country targeting.