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Does standalone broad term trigger ads for BMM?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi team,

 

Suppose my keyword in a campaign is '+buy +honda +car' and end user searches for term honda, then will this term trigger my ads? How does BMM function in case of a standalone broad search?

 

Appreciate your help!

 

Regards,

Rahil

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Rahil
October 2015

Re: Does standalone broad term trigger ads for BMM?

Top Contributor
# 2
Top Contributor

Hi Rahil,

 

If you keywords is '+buy +honda +car', your ads would not trigger if someone searches for 'honda'. Why?

 

You have modified all terms in your keywords, it means users' search queries must have all these 3 terms to trigger your ads. 

 

Based on this keyword, your ads can trigger for terms like - buy best honda cars, where to buy car of honda company, price to buy honda car, buy honda car online etc. 

 

Does that make sense?

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Rahil
October 2015

Re: Does standalone broad term trigger ads for BMM?

Top Contributor
# 2
Top Contributor

Hi Rahil,

 

If you keywords is '+buy +honda +car', your ads would not trigger if someone searches for 'honda'. Why?

 

You have modified all terms in your keywords, it means users' search queries must have all these 3 terms to trigger your ads. 

 

Based on this keyword, your ads can trigger for terms like - buy best honda cars, where to buy car of honda company, price to buy honda car, buy honda car online etc. 

 

Does that make sense?

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Does standalone broad term trigger ads for BMM?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Ratan. Appreciate it!