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Does dynamic remarketing require product prices?

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# 1
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Hi guys,

 

Does dynamic remarketing require that products have their prices indicated? My client has a full online catalog of their products, but their industry doesn't post prices as it's still a "come in and let's talk price" type of situation.  Can we still use dynamic remarketing, or is it only geared for ecommerce sites where each product has a posted price?  It seems that "retail" companies should use Google Merchant Center, which seems to require prices, but can I instead set up a "custom feed" spreadsheet and not provide prices?  Let me know what you think.

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Accepted by MosheTLV (Top Contributor)
January

Does dynamic remarketing require product prices?

[ Edited ]
Top Contributor
# 2
Top Contributor

yes.

yes, dynamic-remarketing-for-retail does require
both visible prices and a merchant-center-feed --

and an e-commerce website and shippable goods.

however, dynamic-remarketing may be used for many other
business-types and in many other (retail-like) scenarios.

yes, the custom (other) business-type may be used for

dynamic-remaketing, if no supported-business-types apply.

only an id and item-tile are required for a custom-feed --
although, a description and price are highly recommended.

see also
https://support.google.com/adwords/topic/3122874
https://support.google.com/adwords/answer/6077124

 

Does dynamic remarketing require product prices?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Celebird!

Re: Does dynamic remarketing require product prices?

Visitor ✭ ✭ ✭
# 4
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