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Does anyone know how to create this ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Dear All,

 

Wondering if anyone knows how to create a custom field and button in an Adwords Ad ?

 

http://s21.postimg.org/muk8ssw2f/Adwords_Ad.png

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Roman L
September 2015

Re: Does anyone know how to create this ?

Top Contributor
# 3
Top Contributor

HI Roman L,

 

Adwords has rolled out new beta features ad extension which is called  "Form Extension,"  

 

i have received mail regarding this by our Google Representative:-

 

 

What are Form Extensions?
The Form Extension allows advertisers to place a field and button on their search ads, and then use that information to dynamically create a new, more relevant landing page based on a URL parameter.

 

It does not “collect” information from the user, it instead passes the info along through the URL to either skip a page in the conversion process or pre-fill a form on the landing page.

 

It can boost CTR by roughly 7%, and essentially removes an entire click/page from the conversion process, raising Conversion Rates by 13% (aggregate across all advertisers).

 

Mock
This image IS externally safe 
Zip External Form Extension Generic.png
Data policy
  • The form must not be used to collect PII from a user (such as name, phone number, email address, etc.)
  • Extension destination URL must use the user’s input (this extension must not be used as a means to collect additional data from the user without tangible and direct user benefits)
  • The domain of the alternative destination URL must match the regular destination URL or visible URL.

 

Requirements:
  • Must be enabled by a Google AM via internal CSR Tool
  • Countries:
    • Australia, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Ireland, Italy, Japan, LATAM, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, UK, US

 

Excluded Verticals:
  • Healthcare: OTC/Insurance/Treatments/Pharmacy/Medications
  • Gambling
  • Prostitution/Porn
  • Weapons/Alcohol/Tobacco
  • Personal Loans/Cash Advances

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Re: Does anyone know how to create this ?

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi Roman L,

This isn't a feature in all accounts by any means and looks like a beta or some testing with selected advertisers. Depending on the results, we may get to see something similar in the future if it goes well.
Marked as Best Answer.
Solution
Accepted by topic author Roman L
September 2015

Re: Does anyone know how to create this ?

Top Contributor
# 3
Top Contributor

HI Roman L,

 

Adwords has rolled out new beta features ad extension which is called  "Form Extension,"  

 

i have received mail regarding this by our Google Representative:-

 

 

What are Form Extensions?
The Form Extension allows advertisers to place a field and button on their search ads, and then use that information to dynamically create a new, more relevant landing page based on a URL parameter.

 

It does not “collect” information from the user, it instead passes the info along through the URL to either skip a page in the conversion process or pre-fill a form on the landing page.

 

It can boost CTR by roughly 7%, and essentially removes an entire click/page from the conversion process, raising Conversion Rates by 13% (aggregate across all advertisers).

 

Mock
This image IS externally safe 
Zip External Form Extension Generic.png
Data policy
  • The form must not be used to collect PII from a user (such as name, phone number, email address, etc.)
  • Extension destination URL must use the user’s input (this extension must not be used as a means to collect additional data from the user without tangible and direct user benefits)
  • The domain of the alternative destination URL must match the regular destination URL or visible URL.

 

Requirements:
  • Must be enabled by a Google AM via internal CSR Tool
  • Countries:
    • Australia, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Ireland, Italy, Japan, LATAM, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, UK, US

 

Excluded Verticals:
  • Healthcare: OTC/Insurance/Treatments/Pharmacy/Medications
  • Gambling
  • Prostitution/Porn
  • Weapons/Alcohol/Tobacco
  • Personal Loans/Cash Advances

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Does anyone know how to create this ?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks Guy!

Re: Does anyone know how to create this ?

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭
@Rakesh, Thanks for sharing this information.

Re: Does anyone know how to create this ?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Rakesh,

Thanks for sharing this.

Wondering if this beta is still available if you know?