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Does View-through conversions count in the other Conv.-metrics

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# 1
Follower ✭ ✭ ☆

Does e.g. the View-through conversion value count in the Conv. Value.-metrics?

 

Does it recognize in 1-per-click and many-per-click?

1 Expert replyverified_user

Re: Does View-through conversions count in the other Conv.-metrics

Top Contributor
# 2
Top Contributor

Hello,

 

View Through Conversion happens when some user see your ad, doesn't click on that and converts later.

 

Also, it depends upon whether you are actually tracking these View Through Conversions or not in your adwords conversion tracking code. 

 

If enabled, then if the customer view your ad,  doesn't click during that time, later clicked on a Search ad, Adwords will count 1 View Through Conversion and 1 click conversion, Otherwise if its disbled, Adwords will only count Click Conversion as in the above case.

 

Read this reference for more details: https://support.google.com/adwords/answer/1722023?hl=en

 

Pankaj

Re: Does View-through conversions count in the other Conv.-metrics

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello,

 

The VTC has no assigned value to be counted in the Conversion value columns.

 

The VTC is not the same or asimilated in the count of 1-per-click conversions or many-per-click conversions.

The cookie which increments VTC is triggered for all paid+organic+refferal visitors .