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Does Google prefer flash over gif in remarketing?

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# 1
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Will Google chose a flash ad over a gif in a re marketing campaign? Which is better? Do you use both while re marketing?

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Accepted by topic author Kelsey O
September 2015

Re: Does Google prefer flash over gif in remarketing?

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# 2
Top Contributor
Neither. What ad is shown is based on AdRank.
You can find a detailed explanation about the ad auction here:

https://support.google.com/adwords/answer/2996564?hl=en

Hope that helps.