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Do you get to pick sites to target while re marketing?

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# 1
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When re marketing, can you pick what types of sites and people see your ads? Or is it just any site from your lists/similar sites?

 

Basically, what kind of options are available and what is best?

1 Expert replyverified_user

Re: Do you get to pick sites to target while re marketing?

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# 2
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Hi Kelsey

remarketing is trying to reach to people who have been on your website previously. There are different ways to set this up.

Please see https://support.google.com/adwords/answer/2453998?hl=en-GB

Kind regards

Feilim

Re: Do you get to pick sites to target while re marketing?

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello;
With the classic Re-marketing, ads are shown to users visited the your site;
You could include  combinations. For example:

  • Re-marketing and keywords (Ads shown to users  who had previously visited your site, only when browsing sites that the content matches the theme of the keyword)
  • Re-marketing and managed placements (Ads are shown yo users  who had visited your site only when they browse managed placements)

Etc...

I personally like Re-marketing and topics, or Re-marketing and managed placements...

We could make the topic more complicated with Re-marketing and interests,  but I would leave it for now...

Also note that the Venn diagram (the circles on the side), illustrates the targeted audiences based on the targeting methods chosen.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Do you get to pick sites to target while re marketing?

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# 4
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Thanks! If you have a pretty specific audience from lists already, would targeting just narrow the audience too much?

Re: Do you get to pick sites to target while re marketing?

Top Contributor
# 5
Top Contributor
How many are on the list? If there aren't many, I wouldn't restrict the targeted audiences further (by adding another targeting method).
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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