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Do view-through conversions include conversions from non Adwords only?

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# 1
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View-through conversions are

conversions from = Google Search + Other sources (i.e. referrals/bing/yahoo etc) - Any of Adwords conversions

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Accepted by topic author Shirish D
September 2015

Re: Do view-through conversions include conversions from non Adwords o

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# 2
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Hello,

 

"Do view-through conversions include conversions from non Adwords only?" . View-through conversions will become incremented each time a user who accessed the conversion code from a page previously viewed an image Ad from your AdWords campaign.  So the sequence is this

 

1. User views an image Ad ( not a text ad )

2. User arrives at the conversion page once ( thank you page) no matter from what source.

3. For the placement which had an impression of that image Ad, the view-through conversion column gets incremented by 1.

 

Read more about view-through conversions from here :

 

http://www.google.com/think/products/view-through-conversions.html

 

https://support.google.com/adwords/answer/1722023?hl=en

( scroll down for the headline "View-through conversion data " )

Re: Do view-through conversions include conversions from non Adwords o

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# 3
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Hi Shirish D,
View-through conversions are only counted for image or display ads. If you are only running text ads on the display network, you won’t see any figures coming in for VTCs, but if you’re running any image ads and you’re also tracking conversions in your account, these babies are already being measured.

View-through Conversions are a type of tracking available in your AdWords account that provide insights into the holistic value of your campaigns by measuring assist conversions. An assist conversion occurs when a user sees your ad, returns to your site through another channel and then converts.