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Do the attribution models consider ads across campaigns or just ads within the campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For example, if an advertiser was running 2 campaigns simultaneously and the user saw ads from both campaigns within the lookback window is the conversion attributed to both campaigns or to only one campaign (e.g. campaign that served last ad)

1 Expert replyverified_user

Do the attribution models consider ads across campaigns or just ads within the campaign?

Top Contributor
# 2
Top Contributor

 

  1. Select the dimension for which you want to view attribution models: Campaign, Ad group, or Keyword.

https://support.google.com/adwords/answer/6394265

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Do the attribution models consider ads across campaigns or just ads within the campaign?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks, it sounds like I can configure my campaign to either attribute within one campaign only or across all campaigns.