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Do i need MCC?

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# 1
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Hi

 

I am currently trying a new website (b) out, and one of main locations i am targeting is similar to a location my other website (a ) uses.

 

The thing is,  i know location targeting isnt perfect but i want (b) to try and target the North of said area, and (a) to target West of said area. Each has very similar & some same kw. I know that i cannot have 2 ads show for the same kw so if i want to run both will i need to set up a new account and use MCC to control it?

 

thanks

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do i need MCC?

Top Contributor
# 3
Top Contributor

Hi ripleyhypno,

 

You own and operate both websites and the campaigns will have similar keywords? Do not, I repeat Do Not open a second account for that web site. That is a clear violation of the "Double Serving" policy.

 

The effectiveness of location targeting depends a little on population density, but it depends more on the location of ISP services in those areas, unless you are running a mobile campaign. User location may use GPS location on mobile phones if the user has allowed that.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

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Re: Do i need MCC?

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# 2
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Hello ripleyhypno, 

 

Firstly you need to create a both individual adwords account. and then you need to create a MCC Account. 

For more information how to set up an MCC Account. Go with this link. 

https://support.google.com/adwords/answer/1704399?hl=en

 

and linked both the account with MCC Account. 

 

Hope it helps you. 

 

 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Do i need MCC?

Top Contributor
# 3
Top Contributor

Hi ripleyhypno,

 

You own and operate both websites and the campaigns will have similar keywords? Do not, I repeat Do Not open a second account for that web site. That is a clear violation of the "Double Serving" policy.

 

The effectiveness of location targeting depends a little on population density, but it depends more on the location of ISP services in those areas, unless you are running a mobile campaign. User location may use GPS location on mobile phones if the user has allowed that.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Do i need MCC?

[ Edited ]
Top Contributor
# 4
Top Contributor

I had a similar answer as Pete's that was not posted due to a bug on my machine;

In this post quoted the policy:

 

>>>"...advertisers should avoid running ads from different accounts on the same or similar keywords that point to the same or similar websites."

 

Set two campaigns on the same account : One Geo-targeting the North and another geo-targeting the West

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Do i need MCC?

[ Edited ]
Follower ✭ ✭ ☆
# 5
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Hi guys

Just caught up with this, i had opened the 2nd account but now ive paused it until i know whats what.

Im running 2 businesses in 2 different locations, they are both the same type of business so is this really an issue?

Should i ask Google for clarification?

I could understand if i was using the same website for 2 sets of the same kw but im not.

what are your thoughts?

 

I suppose, in effect my customers will choose which location is best for them when they see either ad. Some people only want to stay local and some are prepared to travel.



thanks

Re: Do i need MCC?

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# 6
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I should point out that the area in question is quite small, so its hard to try and target the north and the west but if i do try that, surely my adwords account will only show one set of ads, as it will say the others are not showing due to one taking preference over another.

This is what made me think about setting up the separate accounts in the first place.

thanks