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Do Geo-Tagged Keywords Override Location Targeting?

Follower ✭ ✭ ✭
# 1
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I have a campaign targeting cities around San Diego. The location targeting I set covers the San Diego DMA and the 7 city names I am targeting.

 

I also have built out all my keywords geo-tagged with the city name , "i.e. Dentist Escondido, dentist oceanside, etc..."

 

My keywords are broad modified matched on every word. "i.e. +dentist +escondido"

 

What is weird is that when I run an ad diagnostics on the keyword +dentist +escondido, it says the ad isn't showing because the its being triggered by +dentist +oceanside .

 

The bids are exactly the same for both. The ads are the same except the city name in the display url "i.e. dentist.com/escondido "

 

Why would a broad modified search for one city be beaten out by another city name? Is Google somehow matching on their side city names to IPs and deciding that oceanside is more relevant to that searcher? That would be weird because the location targeting is the same (both ad groups are in the same campaign).

 

Does anyone have any insight into a)why this would happen and b) how Google treats location targeting overlaps and location keywords competing... Does one setting take priority over others?

 

Please Help.

 

Thanks.

 

P.S. this is not for a dentist, I am just using that as an example.

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author David M
September 2015

Re: Do Geo-Tagged Keywords Override Location Targeting?

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

David M

Are all these in the Same Ad Group or did you correctly make different Ad groups for Each location?

Basically Google will only show one of your Ads per Search Query, based upon the actual query term and which of your Terms has the best Bid and Ad Rank, CTR, Quality Score.

So for example:

Ad group: Dentist Oceanside
keyword Dentist Oceanside has a Ad Rank of 5 (internal google not shown ranking) visual Quality score of 5 and a bid of 5.

Ad Group Dentist Escondido
Keyword Dentist Escondido has a Ad Rank of 4 (internal google not shown ranking) visual Quality score of 4 and a bid of 5.

In the case above Oceanside presents a better match based according to Google's rank on a close variant of a +dentist +town then the Escondido version.

In order to Sculpt your account so that your best AD reaches the Best Keyword choice in your ad groups and campaigns, you need to have separate Ad groups per those geo targeted city terms, and utilize Negative keywords in those ad groups to exclude the other potential City terms from triggering the in your opinion less desirable term and ad.


Is Google somehow matching on their side city names to IPs and deciding that oceanside is more relevant to that searcher? . NO === Based on which has the best Ad Rank

Does one setting take priority over others? NO - but..
Geo trageted Keywords can trigger people from outside your Targeted Area if you have chosen in the setting to "people in, searching for, or viewing pages about my targeted location". Because someone from Oceanside VA could search for dentist oceanside and theoretically see your Ad. When you have a defined geo target area make sure your setting also have exclusions.
https://support.google.com/adwords/answer/1722038?hl=en

 

also you can check this out about AD RANK

https://support.google.com/adwords/answer/1752122?hl=en

 

Understanding ad position and Ad rank

https://support.google.com/adwords/answer/1722122?hl=en

 

The Hal Varian video is a good overview as well ( inside the adwords auction)

https://www.youtube.com/watch?v=PjOHTFRaBWA

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author David M
September 2015

Re: Do Geo-Tagged Keywords Override Location Targeting?

[ Edited ]
Badged Google Partner
# 2
Badged Google Partner

David M

Are all these in the Same Ad Group or did you correctly make different Ad groups for Each location?

Basically Google will only show one of your Ads per Search Query, based upon the actual query term and which of your Terms has the best Bid and Ad Rank, CTR, Quality Score.

So for example:

Ad group: Dentist Oceanside
keyword Dentist Oceanside has a Ad Rank of 5 (internal google not shown ranking) visual Quality score of 5 and a bid of 5.

Ad Group Dentist Escondido
Keyword Dentist Escondido has a Ad Rank of 4 (internal google not shown ranking) visual Quality score of 4 and a bid of 5.

In the case above Oceanside presents a better match based according to Google's rank on a close variant of a +dentist +town then the Escondido version.

In order to Sculpt your account so that your best AD reaches the Best Keyword choice in your ad groups and campaigns, you need to have separate Ad groups per those geo targeted city terms, and utilize Negative keywords in those ad groups to exclude the other potential City terms from triggering the in your opinion less desirable term and ad.


Is Google somehow matching on their side city names to IPs and deciding that oceanside is more relevant to that searcher? . NO === Based on which has the best Ad Rank

Does one setting take priority over others? NO - but..
Geo trageted Keywords can trigger people from outside your Targeted Area if you have chosen in the setting to "people in, searching for, or viewing pages about my targeted location". Because someone from Oceanside VA could search for dentist oceanside and theoretically see your Ad. When you have a defined geo target area make sure your setting also have exclusions.
https://support.google.com/adwords/answer/1722038?hl=en

 

also you can check this out about AD RANK

https://support.google.com/adwords/answer/1752122?hl=en

 

Understanding ad position and Ad rank

https://support.google.com/adwords/answer/1722122?hl=en

 

The Hal Varian video is a good overview as well ( inside the adwords auction)

https://www.youtube.com/watch?v=PjOHTFRaBWA

Re: Do Geo-Tagged Keywords Override Location Targeting?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Eric.

They are in different ad groups. The ads are nearly identical The only difference is the city name in the display url. The bids are the same.
I cannot figure out why one would have a higher adrank than the other. (the only theory I have is that this is a newer campaign without enough impressions to generate a real quality score...so maybe there is a default QS for one city higher than another.

Any other insights would be appreciated.

Re: Do Geo-Tagged Keywords Override Location Targeting?

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭
I was accidentally logged into a different Google account when I posted the reply...but it was from me.