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Display impression share relative to ?

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# 1
Follower ✭ ✭ ☆

is display impression share calculated as

 

- recieved impressions / total targeted geography impressions

- recieved impressions / total targeted (keyword, placement, topic, audience etc) impressions

 

in other words, is it impression share per my concrete targeting criterion or per entire geolocation targeted?

 

 

1 Expert replyverified_user

Re: Display impression share relative to ?

Top Contributor
# 2
Top Contributor
Hi andrej k,

Impression share is the number of impressions divided by the total number of times your ad entered the general auction. That means all your targeting methods are used.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords