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Display image ad- scroll

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I was curious if anyone would know when you have a image or flash ad that has a scroll inserted within the ad. When does Google decide to charge you?

 

Are you being charged when the consumer interacts with your ad (scrolls down or up), or when the consumer click on your ad that brings you to the landing page?

 

Any insight would be deeply appreciated! Thanks so much!

Re: Display image ad- scroll

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Emily,

Google charges you only when the consumer click it and goes to the landing page.

But still, compared to the plain picture ad, the clicks will be a very lil bit more because when people interactive the ads, they have a chance to mis-click the it. But that portion you can really neglect.

Thanks,
Jason