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Display and ad extensions

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi,

Is it advisable or simply  put "possible"  to use ads extensions for a display campaign based on text ads ?

Thanks in advance for your reply..

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display and ad extensions

Top Contributor
# 2
Top Contributor
I think that you can currently use the following extensions on the display network. Call, Location and Social.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Display and ad extensions

Top Contributor
# 2
Top Contributor
I think that you can currently use the following extensions on the display network. Call, Location and Social.


Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Display and ad extensions

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Another interesting thing is that in the GDN only text Ads displayed on high-end mobiles show these extensions so if you have mobile traffic turned off with the bid adjustment of -100% , good bye extensions Smiley Happy

 

1) For call extensions : https://support.google.com/adwords/answer/2453991?hl=en&ref_topic=3119124

 

Quote 

Call extensions targeting the Display Network will only show on high-end mobile phones, not on desktops, laptops, or tablets. These extensions do not support the use of Google forwarding numbers or the tracking of calls as conversions."

 

2) For location extensions : https://support.google.com/adwords/answer/2404180?hl=en&ref_topic=3119124

 

" Location extensions can appear on Google properties such as Google.com, Google Maps, and Search Network partner sites. They can also appear with ads on m.google.com and the mobile Display Network when viewed on high-end mobile devices using full Internet-enabled browsers, such as iPhones or Android devices.  "

 

Also now text ads show only the title and an action is needed to expand the rest of the Ad (including the extension) for the Ads that are not first in a slot. This is explained here :

http://adsense.blogspot.ro/2013/09/redesigned-text-ads-on-the-Google-Display-Network.html

Re: Display and ad extensions

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Tks a lot Kim and Adrian B...

 

So we have to  be  cautious how to use them  properly ...

Re: Display and ad extensions

Badged Google Partner
# 5
Badged Google Partner
What is Social Extension in the Display Network?

Re: Display and ad extensions

Community Manager
# 6
Community Manager
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