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Display ads targeting users who searched on Google Search

J M
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# 1
J M
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We'd like to serve display ads (via any GDN publisher) to individuals who searched for particular terms on Google Search. We'd then want the data for each keyword on our list kicked back to us (similar to contextual keyword under the display network). I don't believe this is possible?

 

And if this isn't possible, my second question.. does behavioral targeting (affinity interests & in-market interests) take into account Google Search?

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Accepted by topic author J M
September 2015

Re: Display ads targeting users who searched on Google Search

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# 4
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Hello @J M

Re-marketing to users  based on the search terms  is not available as a direct feature.

The closest is re-marketing based on search queries,  to users  who click on the ad, then visit your site, and continue  to search the topic using the same search terms or others. (This is known as Re-marketing List  for Search Ads- or RLSA) Thus, a precondition to target users searching a specific search term  is visiting your site:  

 

As to your other question: Yes, interests based campaigns  do take into account users' interests as the system identifies / recognizes.  The list of interests of a given  user can be found on the user's account ad settings.

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Display ads targeting users who searched on Google Search

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# 2
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Hi @J M what you're describing is effectively Remarketing.  To  enable Keyword level data you'd need to set up an Account with only one Keyword per Ad Group and then build Remarketing lists based upon visits from those specific Ad Groups, but in theory it's possible.

 

Your biggest obstacle is the number of visitors you need to allow Remarketing on the GDN.  You'd need a list of at least 100 cookies so you'd need at the very least 100 clicks per Keyword within the expiry period of your list.  Note that not every visitor is added to the list, so 100 cookies could require far more than 100 clicks.

 

More than this, spending on Search Campaigns purely to generate an RM list is unlikely to be profitable, so you'd need the Search Campaigns themselves to be profitable for it all to be worthwhile, but it's possible.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Display ads targeting users who searched on Google Search

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# 3
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Hi J M

"In-market audience" can help you to reach people who are actively looking for a particular product or service. It works on the basis of user's behaviour of visiting websites, youtube videos etc.

You should consider reading these about In Market Audience:
https://www.thinkwithgoogle.com/products/in-market-audiences-gdn.html
https://support.google.com/adwords/answer/2497941

There is a great video on the first link which help you to understand it quiet easy.

Hope it helps!

Abhishek
Marked as Best Answer.
Solution
Accepted by topic author J M
September 2015

Re: Display ads targeting users who searched on Google Search

Top Contributor
# 4
Top Contributor

Hello @J M

Re-marketing to users  based on the search terms  is not available as a direct feature.

The closest is re-marketing based on search queries,  to users  who click on the ad, then visit your site, and continue  to search the topic using the same search terms or others. (This is known as Re-marketing List  for Search Ads- or RLSA) Thus, a precondition to target users searching a specific search term  is visiting your site:  

 

As to your other question: Yes, interests based campaigns  do take into account users' interests as the system identifies / recognizes.  The list of interests of a given  user can be found on the user's account ad settings.

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Display ads targeting users who searched on Google Search

J M
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# 5
J M
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Thank you for confirming what I figured. I understand that RLSA is somewhat similar, but it's entirely different than what I'm getting at. In-market interests is probably the best solution for what we're trying to achieve, although being able to hand select Search terms ourselves would be an unbelievable feature.