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Display URL Google Adword Cost

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# 1
Visitor ✭ ✭ ✭

Does the Display URL in a Google Adword affect the Quality Score or the cost of an adword.  Not the Landing Page, I am asking about the Display URL.

Hello,   As per my knowledge historical performance of di...

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# 2
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Hello,

 

As per my knowledge historical performance of display url such as CTR of display url effect the QS of ad group and account.

Dinesh
My Blog

Think of the Display URL as simply another line in the ad...

Top Contributor Alumni
# 3
Top Contributor Alumni

Think of the Display URL as simply another line in the ad text.  As Dinesh says, this can impact CTR, which is still one of the biggest components of QS.  Test two versions of your ad (with ad rotation set to more evenly) where the only difference is the Display URL.  You'll often find large variations in CTR.  See this page for more Display URL ideas:

 

http://www.google.com/adwords/smallbusinesscenter/tip-38.html