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Display Planner Tool Does Not Show Info For Website That Uses GDN Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to check the CPM for http://www.arabianbusiness.com I can see that they have Google Display Ads on their site but when I search using the Display Planner tool their website does not show up.

 

Does anybody know why this would be?

 

Thanks

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by JulianaS (Google Employee)
September 2015

Re: Display Planner Tool Does Not Show Info For Website That Uses GDN

Google Employee
# 2
Google Employee

Hi Dez,

 

I am able to verify the site http://www.arabianbusiness.com/ is showing Google ads. Google ads on publisher sites can be placed either via an individual AdWords campaign or through a Google Display Network Reserve Buy. Many of the publisher sites we work with to place ads will only accept ads purchased via reserve buy which is why you wouldn't see the site in the Display Planner tool and the ad formats are showing greyed out under the 'Ad Formats' column. 

 

Luckily, the Display Planner tool will give you ideas for other sites which users would be interested in viewing. You could also initially use topic targeting which would allow for  the system to automatically place you on sites with similar subjects to the site you mentioned. 

 

Juliana 

View solution in original post

Marked as Best Answer.
Solution
Accepted by JulianaS (Google Employee)
September 2015

Re: Display Planner Tool Does Not Show Info For Website That Uses GDN

Google Employee
# 2
Google Employee

Hi Dez,

 

I am able to verify the site http://www.arabianbusiness.com/ is showing Google ads. Google ads on publisher sites can be placed either via an individual AdWords campaign or through a Google Display Network Reserve Buy. Many of the publisher sites we work with to place ads will only accept ads purchased via reserve buy which is why you wouldn't see the site in the Display Planner tool and the ad formats are showing greyed out under the 'Ad Formats' column. 

 

Luckily, the Display Planner tool will give you ideas for other sites which users would be interested in viewing. You could also initially use topic targeting which would allow for  the system to automatically place you on sites with similar subjects to the site you mentioned. 

 

Juliana