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Display Network non targeting and remarketing

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# 1
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If i target a remarketing list in a display campaign and nothing else besides that like keywords, topics.. etc

will my ads still show in auto placements or is it turnd off if i don't add keywords or topics targeting.

1 Expert replyverified_user

Re: Display Network non targeting and remarketing

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# 2
Top Contributor Alumni

A remarketing campaign's ads show only to the remarketing audience.


You don't want to add keywords or placements to this type of campaign and it does not show ads to a "general" audience.

Google AdWords Top Contributor