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Display Network Match Type

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# 1
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Hi Every One,

 

Wanted to ask,

 

When targeting DN what key word match type is it using? Phrase or broad?

 

Hope to hear from you soon.

 

Mr.V

1 Expert replyverified_user

Re: Display Network Match Type

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# 2
Top Contributor

Hello;

On GDN, a keyword is aimed to match the theme of a (whole) webpage content, while on the search network, you match a keyword to a search term, which usually includes only of 4-8 words. In contextual targeting (used on GDN), a theme has a broader meaning than a search term. Thus, on GND the broad match type keyword is used.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Display Network Match Type

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# 3
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Thank you very much! Really apreciate it Moshe TLV!