AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.9K members online now
1.9K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Display Network Match Type

Not applicable
# 1
Not applicable

Hi Every One,

 

Wanted to ask,

 

When targeting DN what key word match type is it using? Phrase or broad?

 

Hope to hear from you soon.

 

Mr.V

1 Expert replyverified_user

Re: Display Network Match Type

Top Contributor
# 2
Top Contributor

Hello;

On GDN, a keyword is aimed to match the theme of a (whole) webpage content, while on the search network, you match a keyword to a search term, which usually includes only of 4-8 words. In contextual targeting (used on GDN), a theme has a broader meaning than a search term. Thus, on GND the broad match type keyword is used.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Display Network Match Type

Not applicable
# 3
Not applicable

Thank you very much! Really apreciate it Moshe TLV!