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Display Network Bidding Question

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

 

If I have a display network campaign with keywords and managed placements, and both have individual bids, which one is used when my ad is clicked?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Wolf359
September 2015

Re: Display Network Bidding Question

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Hi

 

Actually, I disagree with Pete. Based on this http://support.google.com/adwords/bin/answer.py?hl=en&answer=2580293&from=112454&rd=1 

Haven´t seen that one before. An interesting read, showing how complex and advanced AdWords is

View solution in original post

Re: Display Network Bidding Question

Top Contributor
# 2
Top Contributor

Hi Wolf359,

 

The more specific bid is used. Keyword bids first, managed placement bids next, ad group default bids last.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords
Marked as Best Answer.
Solution
Accepted by topic author Wolf359
September 2015

Re: Display Network Bidding Question

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Hi

 

Actually, I disagree with Pete. Based on this http://support.google.com/adwords/bin/answer.py?hl=en&answer=2580293&from=112454&rd=1 

Haven´t seen that one before. An interesting read, showing how complex and advanced AdWords is

Re: Display Network Bidding Question

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆

Excellent.  That was the answer I was looking for.  Thank you so much!

Re: Display Network Bidding Question

Top Contributor
# 5
Top Contributor

Nice catch, David. Thanks.

 

Pete

 

petebardo -- Deadhead doing AdWords